Family Business

Lucrecia Lovera spent over a decade in Europe, where she trained in design following her mother´s haute-couture passion and developed a deep understanding of materials, processes, and aesthetics as a silent language. It was there that she recognized the immense potential of Andean textiles to integrate into the global landscape of contemporary design.

This vision led to the creation of a Sourcing platform, a promotional agency for Latin American textiles that bridges state-of-the-art manufacturing facilities with international brands committed to traceability and quality, such as Stella McCartney and Victoria Beckham. Through her specialized technical expertise, she ensures the premium quality and flawless execution of every collection.

in 2016 that collective journey became the foundation for Alpaca Quartier in Buenos Aires—a natural evolution merging technical mastery, curation, and market vision, joining her Husband as a visual creator and Co-creative director of the Brand in 2020.

The appointment of her father as Chief Financial Officer in 2024 significantly strengthened the company’s corporate structure. This strategic alignment has solidified their financial foundation, driving global expansion and scalable brand growth aligned with wholesale development goals across Europe. Lucrecia continues to foster an ecosystem that honors heritage, values the essential, and redefines the meaning of modern luxury.